Real Estate Marketing U

Why Search Engine And Directory Submissions Are Important

When it comes to marketing your real estate web site, you should start at the beginning. And where is that? Search engines and directories.

If you want to be included in the indexes at the important directories and search engines, you’ll need to get your web site listed in those indexes. To do that, you need to submit your web site. You will increase your chances of being found drastically by doing so.

After you’ve built your web site and ensure that it is optimized properly, you’ll want to start the submission process. I’m talking about the major search engines - Google, Yahoo!, MSN - as well as the big directories like DMOZ and Yahoo! Directory. But there are also real estate specific directories like Trulia that you should submit your web site to. You should aim for the first page of results to truly be effective. That’s not easy, but it is doable.

To get the most out of the search engine and directory submission process you’ll need to get familiar with the various search engines and directories and their ranking criteria. In this blog I’ll provide you with pointers to help you understand the search engines and directories and how they list web sites. I’ll also give you hints and tips on how to do it properly. Meanwhile, feel free to visit my website and purchase my book, “101 Ways to Promote Your Real Estate Web Site,” where I give a lot more detail into these processes.