Real Estate Marketing U

What to Measure for Success

Friday, August 8th, 2008 Posted in Web Traffic Analytics | No Comments »

Often, when discussing Web analytics, you'll hear about key performance indicators (KPIs), also known as key success factors. KPIs are measurable and they reflect the goals of a company. When thinking in terms of Web analytics, your KPIs are those measurements that ...

Choosing a Web Analytics Solution

Tuesday, July 22nd, 2008 Posted in Web Traffic Analytics | No Comments »

Real estate companies effectively using Web analytics know that marketing plans are just paperweights unless you can measure performance. If you do not measure your performance, you increase your risks. By measuring your performance, it helps you make informed business decisions ...

Web Traffic Analytics: A/B Testing

Saturday, June 14th, 2008 Posted in Web Traffic Analytics | No Comments »

A/B testing is a common approach to testing different creatives in order to make incremental improvements. Let's explore this a bit more. You might want answers like: Is short or long copy more effective? Is it better to use bulleted lists to ...

Web Traffic Analytics

Friday, April 18th, 2008 Posted in Web Traffic Analytics | No Comments »

You had 50,000 unique visitors to your web site this month? Up from 35,000 last month? Wow! That must have had quite an impact on your bottom line! Oh, you don't know?. . . Unfortunately, most real estate companies that monitor ...

Hello world! Welcome To The Real Estate Marketing U Weblog

Tuesday, February 26th, 2008 Posted in Autoresponders, Blogs and Wikis, Consumer-Generated Media, Designing Your Site To Be Search Engine Friendly, Developing Your Pay-to-Play Strategy, Developing a Dynamite Link Strategy, Effective Offline Promotions, Establishing Your Private Mailing List, Great Content, Increasing Traffic through Online Publications, Interactive Mapping, Landing Pages, Maximizing Media Relations, Maximizing Promotion with Meta-Indexes, Mobile Marketing, Online Advertising, Permission Marketing, Planning Your Website, Podcasting and Videocasting, Really Simple Syndication, Search Engine and Directory Submissions, Spreading The Word with Viral Marketing, The Email Advantage, The Power of Partnering, Utilizing Signature Files To Increase Web Site Traffic, Web Traffic Analytics, Website Elements That Keep Them Coming Back | 1 Comment »

Welcome to RealEstateMarketingU.com. This blog is written is for real estate professionals who want to learn the latest and best internet marketing strategies for their business. I will share with you, over the coming days, weeks, and months, the latest ...